Aiming to strongly differentiate itself in the rock candy market,Squire Boone Villageis launching funnel cake, maple syrup, champagne and cupcake varieties of its Rock Crystal Candy.
Champagne and cupcake flavors are shimmering gold and silver in color, respectively, according to the company. Squire Boones range of rock candy comes in 36-ct tubs and 144-ct acrylic bins, as well as peg bags holding three to six sticks. SRPs for the line range from $1.29 to $4.99.
The company is also introducing Twister Pop Lollistraws, which feature multicolored rainbow cherry hard candy wrapped around a heavy paper straw. Available as single units for bulk sales and in five-ct party packs, Lollistraws have SRPs of $1.29 and $6.49, respectively. They ship in 96-ct cases.
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